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Hi guys,
There seems to be a lot of buzz about Frozen Yogurt in US in the last 1,2 years especially in California. Do you guys think it will work in India? May be Hyderabad, Bangalore ?

teluguone;327356Hi guys,
There seems to be a lot of buzz about Frozen Yogurt in US in the last 1,2 years especially in California. Do you guys think it will work in India? May be Hyderabad, Bangalore ?

Anything sweet and tasty will work in India. Besides, most people love yogurt and butter milk anyway.

kkr;327947Anything sweet and tasty will work in India. Besides, most people love yogurt and butter milk anyway.

Anything from America will work in India.. Besides, most people love foreign stuff anyways...

too late....


http://www.cocoberry.co.in/

I see a lot of people giving up on ideas once there is someone doing it already. If you have better a marketing machine($$$), you could use the "me too" strategy, do a better job and succeed even with an inferior product!

It's not necessary to be turned off by the fact that some is doing it already!

Well said. But again the risk of doing it will be lot higher if you are starting new than the existing ones.

It's a very nascent market even in US, but I hear lot of people saying it's just a fad and will not be the same in future.

muttal;328833I see a lot of people giving up on ideas once there is someone doing it already. If you have better a marketing machine($$$), you could use the "me too" strategy, do a better job and succeed even with an inferior product!

It's not necessary to be turned off by the fact that some is doing it already!

kkr;327947Anything sweet and tasty will work in India. Besides, most people love yogurt and butter milk anyway.

In the downtown near my home, we have four different stores, which sell just yogurt. Barriers of entry are way too low.

There may also be four different shoe stores in your neighborhood, but a new NIKE shoe store may still be able to survive there if there are enough people with dispensable income. And you may be able to buy 10 pairs of no-name shoes instead of 1 pair or Nike - but people with dispensable money like to be unique - so all i'm saying is that the yogurt idea is possible with good capital investment. Brand name awareness, dispensable income levels and capital outlay are three key elements to make this successful...

Not every business proposal needs a high barrier to entry for funding or success. A good execution team itself is a very good "barrier" to entry. But I agree that this is not a high tech business with trade secrets.